What is Digital Signage?

Digital Signage is a communications tool with which one may display digitized information on a screen, a projector or a video wall using various formats such as:

• Movies
• HD videos
• Images
• Animations
• Documents of various formats
• Audio
• Web pages
• RSS feeds
• Streaming feeds

With the technological advances in touchscreens, digital signage takes a whole new dimension by allowing interactivity with your audience.  Interactive maps with wayfinding features, live data information from internet, face-recognition features and much more make your digital sign an incredibly powerful tool for communications, marketing, advertising, branding, customer experience enhancement, environmental enhance and a great Return On Invested.

Centrally administered, a signage network of screens allows you to creatively deploy and monitor signs from a single point allowing your organization to make incredible savings in logistics and in printed marketing material.  With numerous possibilities such as segmenting a screen in multiple regions, integrating data from your back-end systems, getting live data from RSS feeds or videos from a YouTube channel, digital signage is the new brand communications medium.  If you still don't have an idea of what is Digital Signage, see how it works.

With MS & IT, we offer many digital signage solutions you require encompassing all possible markets.  Our experts will help you in setting up a management process so you may take full advantage of our signage products.